AIDA(S) is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service. In which my case will be a product, my magazine.
Attention: attract the attention of the customer. This will be done by the front cover being attractive and very colourful.
Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)
Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
Action: lead customers towards taking action and/or purchasing
(Satisfaction): satisfy the customer so they become a repeat customer and give referrals to a product.
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