Institution

The institution that my media text belongs to is Music Magazines. The typical traits of this institution would most likely be monthly glossies. Other examples of my institutions would be 'Vibe' magazine as is follows similar characteristics to my magazine; for example with independent and alternative style to music. My media meets target audiences as it is advertised on channel 'E4' which has the same target audience as i wish my magazine too. I also plan to distribute my magazine too 'IPC' as it is a very successful company and my magazine will be bound to do well. IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while online brands collectively reach 20 million users every month.

All magazine's follow different traits alongside similar ones. For example 'Hello!' magazine makes the most of a medium budget with exclusive stars and the magazine is fairly cheap wereas magazines which only come out once a month such as 'VIBE' can afford to have a higher budget.